Prof. Anindya Ghose's research on crowdfunding is featured
September 26, 2013
Excerpt from PCWorld -- "So what, apart from the money itself, does crowdfunding offer a fledgling venture? In an April 2013 paper coauthored by Burtch, Anindya Ghose of NYU’s Stern School of Business, and Sunil Wattal of Temple University’s Fox School of Business, one clear benefit stood out: Crowdfunding gives new ventures an opportunity to generate valuable publicity. 'Crowdfunding helps to create a lot of buzz, word-of-mouth, and awareness of a project, which then eventually helps in the final demand or consumption of that project,' says Ghose."