Prof. Alvin Lieberman explains why New Year's Eve in Times Square attracts advertisers
— December 31, 2014
Excerpt from CCTV -- "'You’ve got a captive audience. We love that in the advertising industry because the folks are there, waiting for something to happen. The ball to drop, the countdown, there’s entertainment,' said Al Lieberman, director of entertainment, media and technology at New York University’s Stern School of Business."