Faculty News

Prof. Anindya Ghose explains why Secret's potential Facebook integration is surprising

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Excerpt from E-Commerce Times -- "Since secrecy is such an integral component, it seems a little surprising that Secret would want to add Facebook integration, said Anindya Ghose, professor of IT and marketing at New York University and co-director of the Center for Business Analytics at NYU Stern. ... 'At first glance, it seems counterintuitive to me. The foundation of Secret is based on preserving anonymity. A potential integration with Facebook can jeopardize the comfort feeling that current users have with this app,' Ghose suggested."

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