Faculty News

Prof. Arun Sundararajan discusses Uber's valuation

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Excerpt from The Washington Post -- "'Thinking of them as a company that transports people from one place to another is one part of the story,' says Sundararajan, pausing our phone call to get into an arriving Uber vehicle. 'But you wouldn't come up with a $40 billion valuation from just that. Their investors are betting on a behavioral change amount where a lot of people are willing to spend more than they do now to get things on demand.'"

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