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Prof. Jason Greenberg's research on gender and crowdfunding is highlighted

wall street journal logo feature
Excerpt from The Wall Street Journal -- "On Kickstarter, where backers make contributions in exchange for rewards, women-led companies account for less than 10% of technology projects. But roughly two-thirds of women-led technology ventures reached their fundraising goals versus just 30% of technology ventures with male founders, according to a new academic study. Overall, women are 13% more likely than men to meet their Kickstarter goals, even after controlling for project type, amount being raised and other factors, according to the analysis, which examined 1,250 projects in five categories that sought at least $5,000 between 2010 and 2012."

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Additional coverage appeared on The Atlantic, The Huffington Post and TIME.