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Prof. Kim Corfman is interviewed about the importance of creativity in business

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Excerpt from CKGSB Knowledge -- "The rate of change in the world has been accelerating in terms of in developing economies, how easy it is to start a business, the rapidity with which commercial ventures are growing and changing, the recognition of really serious global problems that need more creative solutions to be solved, everything is moving more quickly and the standards are getting higher. So [there is a] much more competitive environment, much more rapidly moving environment, we need new ways to do things."

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