Experience Stern | News & Events

Excerpt from BBC News -- "Sam Craig, professor of marketing and international business at New York University's Stern School of Business, agrees with Brompton's patient, long-term approach to the US market, saying that such a policy is vital if a foreign firm wants to gain a foothold. 'There is a big difference between selling products in the US and establishing a strong presence,' he says. 'Your product or service has to stand out, be distinctive, and offer superior value.'"

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