Experience Stern | News & Events

Excerpt from Bloomberg -- "Will it work? Probably not. And the same reason why we don't buy products or shop online when we're in a bar, why you're not in a commerce orientation when you're on vogue.com... A lot of stores opened on Facebook in 2012 and the majority of them closed in 2013. We're just not in a buying mood when we're looking at our friends' kids' pictures... What it probably is is a trojan horse to get your credit card number. Because once you have someone's credit card number, you're much further down the funnel in terms of things you can offer them and make it very seamless and frictionless for them to buy something."

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