Faculty News

Prof. Scott Galloway on brand parternships with bloggers

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Excerpt from Financial Times -- "Scott Galloway, clinical professor of marketing at the NYU Stern School of Business and founder of L2, a think-tank for digital innovation, advises: 'The best collaborations let bloggers do what they do best: curate content that resonates with their established audience. Discerning readers will quickly detect when a blogger has gone corporate.'"

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