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Prof. Tulin Erdem explains why consumers continue to purchase GM cars despite safety concerns

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Excerpt from The Huffington Post -- "'There are emotional reasons for why [customers] are loyal, in spite of new information that there might be safety issues,' Erdem said. 'For example, these people may have memories of GM cars. They may remember things growing up with their families in a GM car... It's not rational,' Erdem said."

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