Prof. Vishal Singh's research on political affiliation and purchasing decisions is highlighted
— September 13, 2014
Excerpt from The Economist -- "Republicans and Democrats do have different shopping habits, observes Vishal Singh, an academic who studies marketing at NYU Stern. Republicans tend to drink more American beers; Democrats more foreign and craft brews. In Republican-voting districts Cracker Barrel, a southern-themed restaurant, is common; upscale Whole Foods shops cluster in Democratic areas. But this mostly reflects the different lives Democrats and Republicans lead. Southern food is popular, unsurprisingly, in the South, which is heavily Republican. Costly groceries are popular with affluent urbanites, who tend to be Democrats."