Prof. William Greene explains why he believes the NFL would not succeed in charging its Super Bowl halftime-show acts to perform
— August 25, 2014
Excerpt from The Atlantic -- "[Greene] says that the value of a halftime slot would be more valuable to lesser-known acts, and that the stigma of paying to play might be enough to deter a big-name musician, like Beyoncé. 'Imagine the blowback if it got out that she had paid to be the one to do the halftime show,' Greene says. 'Part of her wild appeal stems from the fact that she is so highly paid.' Agreeing to provide the NFL kickback for the privilege of doing something that you’re usually paid for would probably appear desperate."