Faculty News

Professor Adam Alter comments on differences between television and modern video games

Excerpt from The New York Times -- ​"Adam Alter, a professor of marketing and psychology at New York University who studies digital addiction, highlighted the fact that, unlike TV shows or concerts, today’s video games don’t end. Most forms of entertainment have some form of a stopping cue — signals that remind you that a certain act or episode is ending, like a commercial or a timer. 'Many video games don’t have them,' Mr. Alter said. 'They’re built to be endless or have long-range goals that we don’t like to abandon.'"