Professor Adam Alter's forthcoming book, "Irresistible," is featured
— February 21, 2017
Excerpt from The Telegraph -- "As Alter illustrates, a mere six ingredients lie behind most truly addictive experiences: goal setting, feedback, progress, escalation, cliffhangers, and social interaction. Think of the things you keep coming back to, for good or ill – running with your FitBit, watching Breaking Bad, browsing Facebook – and you’ll find one or more of these. Combine them all, as in a Massively Multiplayer Online Game like World of Warcraft, and to the right person at the right time they really can become irresistible."