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Professor Al Lieberman's book, "The Definitive Guide to Entertainment Marketing," is referenced

christian science monitor
Excerpt from Christian Science Monitor -- "The 2011 film 'The Adjustment Bureau,' which combined aspects of a thriller and a romance, was marketed using separate trailers aimed at women and at men, write Al Lieberman and Patricia Esgate in their 2011 book 'The Definitive Guide to Entertainment Marketing.' 'The trailers were accurate in their use of footage from the film but simply focused on the action and drama for the male audience and made the romantic scenes more prominent and expansive for the female audience,' they write. 'Neither audience was disappointed because both were satisfied by the story, content, and elements each was seeking.'"

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