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Excerpt from Digiday -- "Allen Adamson, assistant professor of brand strategy at New York University and co-founder of consultancy Metaforce.co, said Nike knows it cannot appeal to everybody. Otherwise, it would come off as inauthentic or unclear of its direction, a common problem with companies when they try to pursue purpose-driven marketing. 'The marketplace is so fractured and polarized today that if you try to keep everyone happy all the time, you will become invisible,' he said."

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