Faculty News

Professor Allen Adamson is interviewed for a story on designer Karl Lagerfeld's legacy

Luxury Daily logo
Excerpt from Luxury Daily --  "Not only was he able to steward and curate and energize the Chanel brand, but at the same time he was able to build his own brand separate and distinct from Chanel, which is a very tricky, balancing act to do," said Allen Adamson, cofounder of marketing firm Metaforce and adjunct professor at NYU Stern School of Business."

Read more