Faculty News

Professor Anindya Ghose discusses the growth of InMobi, a mobile advertising network

Excerpt from OZY -- "Today, InMobi comes up as the kind of company Google might buy, though Google declined to comment. 'It would be good for Google,' Ghose says, adding that InMobi is 'a bit away' from being true competition for Google or Facebook. For InMobi to wear the big-kid shoes in its own right, Ghose figures it’d want to ace the data game, getting access to really 'fine-grained' data about user preference."

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