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Professor Anindya Ghose emphasizes the growing importance of mobile shopping this holiday season

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Excerpt from NBC News -- "'Conversion rates, which used to be a bottleneck in the past, are no longer as much of an impediment,' [Ghose] said. This is for two reasons: Shoppers today are more comfortable shopping on their phones, and stores have invested in technology, like credit card image-capturing, that makes transactions more seamless."

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