Faculty News
Professor Anindya Ghose explains how Indian startups are differentiating themselves among global competitors
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Excerpt from the Economic Times -- "'The main hurdle these Indian firms face is explaining their USP (unique selling proposition) to clients,' says Anindya Ghose, professor, New York University’s Stern School of Business. 'Take Grey Orange, for example. The space it is competing in (advanced robotics systems for automation at warehouses, distribution and fulfilment centres) is getting crowded.'"
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