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Professor Anindya Ghose is interviewed about mobile ads and privacy, from his forthcoming book, "Tap"

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Excerpt from Cheddar -- "I have seen over the last 10 years and across 6 countries a lot of apprehension and fear that consumers have. My message is for the most part, their fear is misguided. We actually overestimate the extent to which companies will want to abuse our data, and astonishing as that might seem, most companies, if not all of them, have very little incentive to actually misuse our data."

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