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Professor Anindya Ghose is interviewed about mobile advertising and his book, "Tap"

Smart People Podcast 192 x 144
Excerpt from Smart People Podcast -- "...What's happening over the last 4 or 5 years is that consumer usage of mobile phones and tablets has dramatically increased. It means we are spending more and more of our time there, whereas we're essentially reducing our time spent on television and newspapers and magazines, so on. Businesses find it valuable to be in those spaces, where consumers are, because then you can have a conversation with your consumer. You can have their attention."

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