Faculty News

Professor Arun Sundararajan discusses Uber's obstacles to expanding globally

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Excerpt from BBC News -- "It's quite possible that Uber has prioritized rapid growth over deepening its understanding of the culture and business practices of the countries that it enters. I certainly think that they prioritize getting a presence on the ground over a careful, measured entry strategy. But in the business that they're in, that might be necessary. Because in each city, the company that gains drivers and gains passengers early is likely to have an advantage in the long run because when you have more drivers, the passengers like your service. And the passengers like your service, you become more attractive to drivers."

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