Faculty News
Professor Arun Sundararajan explains how Apple’s new product launches play into the battle for the next generation of devices, especially as they relate to the physical world
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Excerpt from Yahoo Finance -- "I think a big part of the competition for the next digital device is going to be those connections they make to physical, real-world retail, getting the stuff that you want. And while Apple is a leader in digital commerce -- they've got the music, they've got iTunes -- they're still lagging behind in preparing for a reality where these mobile devices, they're not just the thing you show off to your friend or the thing you use to manage your digital life, they are the things that we use to interact with the physical world."
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