Faculty News

Professor Arun Sundararajan explains why widespread customer support is Uber's most powerful weapon

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Excerpt from CNBC -- "Eventually, Uber's most powerful weapon in these battles that they fight in different cities is to sort of amass sufficient consumer support after they sort of establish that they are in fact like, you know, a good service in a particular city. So it's not surprising to me that like, you know, they've taken the approach of, sort of grassroots rather than high powered lobbyist."

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