Faculty News
Professor Aswath Damodaran discusses the implications of Amazon's brand equity in light of the company's recent $1 trillion valuation
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Excerpt from USA Today -- "Nobody’s ever complained that Amazon’s giving them too good a deal, said Aswath Damodaran, a professor of finance at New York University's Stern School of Business. 'If you were a candidate and you said you were going to force Amazon to stop offering Prime below cost, you’d lose the election,' he said."
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