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Professor Aswath Damodaran discusses what metrics to use when creating valuations for a technology company

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Excerpt from Bloomberg -- "I think that traditional metrics are a sign of laziness...You have to look at what will create the earnings in the first place. In Facebook, it's a user base and how well they're working at converting that user base into earnings. And you have to give them credit - they've taken the 1.5 billion users they have and they've been incredibly creative about making money off those users. In contrast, you look at Twitter with a 300 million user base - it's not figured out a way to convert that user base into earnings. As an investor when I look at these companies, I'm looking at what they can do to create earnings and whether they're working to put the pieces in place to create those earnings and then I look at the price at which I'd be able to buy them."

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