Faculty News

Professor Aswath Damodaran explains why he would not invest in Amazon

CNBC logo
Excerpt from CNBC -- "I'll tell you the two ways you can justify investing in Amazon and then I'll tell you why I would not invest in either. The first is to think of it as a trade. You buy at $625, you sell at $650, you're going to make money. And if the momentum in the stock carries it forward, you're going to make money. Forget about value; play it as a pricing game. The other is, there is a story out there that you can actually use to get to $625. It's a plausible story. It's a story where Amazon dominates three different businesses: the retail business, the entertainment business and the cloud-computing business. And you could get to $625. And if that's the reason you're investing in Amazon, then all the more power to you. From my perspective, though, the odds of that story unfolding are low, so as an investor, I'm not that interested in Amazon. I love it as a company, but as an investment, it's not for me."

Watch the video