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Excerpt from CNBC -- "But, Damodaran said Uber's challenge is going to be showing how profitable it really is, especially with increasing competition. 'Investors are willing to wait a really long time and Uber may very well be able to convince investors, but I think the biggest challenge they face is, unlike a year ago when the competition was small and splintered, they are now playing against the big boys in their own game.'"

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