Experience Stern | News & Events

Excerpt from The Wall Street Journal -- "Under current accounting rules, U.S. companies don’t record those items on their books as assets. 'It’s 19th-century accounting,' said Baruch Lev, an accounting and finance professor at New York University’s Stern School of Business. The absence of abstractions like brand value on corporate balance sheets prevents investors from properly gauging their risks, said Mr. Lev. 'It’s an incredibly important issue,” he said. “Investment in intangibles is almost completely obscured from investors.'"

Read more

Additional coverage in The Wall Street Journal.