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Professor David Yermack is interviewed about Melania Trump's future influence on the fashion industry as First Lady

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Excerpt from The Hollywood Reporter -- "'It seems obvious that as a former fashion model, Mrs. Trump may have a large impact on the apparel industry,' said David Yermack, professor of finance at New York University’s Stern School of Business, who studied Michelle Obama’s impact on the fashion industry and found that for 189 public appearances the first lady made between November 2008 and December 2009, she generated about $2.7 billion in value for the brands she wore, including U.S. labels J. Crew and Liz Claiborne, and European labels, too."

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