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Professor Hans Taparia points to companies rolling out GMO labels around the same time to reduce the impact on their sales

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Except from The Guardian -- "'GMOs is not a topic front and center for the consumer to begin with, in spite of the lobbying,' said Taparia. 'The fact it’s happening across so many brands at the same time, it’s probably going to take the wind out of the sails of the non-GMO movement.'"

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