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Professor Irving Schenkler shares insights on whether businesses should comment on political issues

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Excerpt from Footwear News -- "'I would not agree that all companies need or should "take a stand,"' Schenkler said. '[It] depends on the issue: Is it a core value for the company? What is the perspective of principal stakeholders on it? How does it affect corporate reputation? How is it tied to corporate identity and image?'"

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