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Professor John Horton shares insights from oDesk's improvements to its software and efficiency

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Excerpt from MIT Sloan Management Review -- "'Once everyone was speaking the same language vis-à-vis skills,' says Horton, 'we could build a bunch of new features without having to do lots of machine learning to figure out what people were talking about. This kicked off a more general attempt in the company, named "Project Babel" to find important unstructured data and then structure it.'"

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