Faculty News

Professor Melissa Schilling shares insights from top innovators, from her book, "Quirky"

Excerpt from C-SPAN -- "In 2010, when Steve Jobs was looking very thin, students started asking me, 'What's going to happen?' How much of that magic is in the man himself, or how much of it is actually just a myth and it's really at Apple? Is that innovation capacity embedded in the organization structure, in the routines of Apple, or was it really him? Will we lose it? Is there a successor, can it be handed down? And fundamentally what people wanted to know was, 'Can I do it? How can I have that innovative capacity?'"

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