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Professor Michael Jung's joint research on social media and investor relations is referenced

Kellogg Insight Logo 192 x 144
Excerpt from Kellogg Insight -- "As they combed through their data, the researchers discovered that Twitter was the most widely adopted social media site for corporations. They also learned that businesses that tweet could be broadly categorized into two types: those that tweet to market their products to consumers and those that tweet to create a dialogue with investors."

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