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Professor Michael North discusses the practice of companies "ghosting" job applicants

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Excerpt from MEL -- "Michael North, professor of management at New York University’s Stern School of Business, says this attitude is common—in both love and business. As ghosting requires zero effort, it’s an easy way out of an inherently awkward interaction. But this cowardice always reflects poorly on a company’s reputation, not just an individual’s. 'As we teach in business and in psychology, avoidance is rarely an effective long-term strategy for any kind of conflict or awkward situation,' he says. 'In fact, it almost always backfires in the long run.'"

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