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Professor Michelle Greenwald interviews several experts about the future of mobile apps

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Excerpt from Forbes -- "Great apps help consumers find information and do tasks more quickly and easily. Generating app awareness and convincing consumers they're worth downloading, is a monumental challenge. As long as apps are still here, there are important lessons for making them as simple, fun and useful as possible, so I asked three successful developers their opinions on what makes a great app, and where apps are headed next."

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