Faculty News

Professor Paul Hardart shares his views on Rupert Murdoch's strategy for Fox News after the sale of 20th Century Fox to Disney

Excerpt from Politico -- "But Paul Hardart, a marketing professor at New York University’s Entertainment, Media and Technology program in its Stern School of Business, said he expected Fox to have 'less entertainment content in the near term.' Sports and news have been the main pillars holding up cable and broadcast television, he said, as the two types of programming viewers typically watch live and can’t fast-forward through commercials on. Murdoch, he said, is 'playing to his strengths.'"

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