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Professor Priya Raghubir evaluates the impact of Paramount's marketing of Zoolander 2 in partnership with the fashion industry

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Excerpt from Racked -- "By and large, the marketing stunts have served their purposes well. 'It’s really to get people talking and to get the buzz around it going, which provides all that free publicity,' says Priya Raghubir, a marketing professor at New York University’s Stern School of Business."

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