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Professor Priya Raghubir explains why some retailers may try to use the presidential inauguration as a sales opportunity

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Excerpt from MarketWatch -- "Regardless of the tense political climate, presidential inaugurations aren’t typically seen as a shopping opportunity, said Priya Raghubir, the chairwoman of New York University’s Stern Business School’s marketing department. That said, since retailers are experiencing a post-holiday slump, some will likely try to capitalize and sell inauguration memorabilia, she added."

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