Professor Priya Raghubir illustrates why Valentine's Day is an important marketing tool for businesses
— February 10, 2016
Excerpt from Bankrate -- "'Is it a gimmick? No. Is it a festival which marketers have leveraged relentlessly to make a dime? Yes,' Raghubir says. 'The winter is normally not an ideal time to go shopping because it's cold, it's rainy. People have just had a load of gifts, both that they have bought for others and that they have received. So it's something to try and get them to spend a little more.'"