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Professor Priya Raghubir shares her views on the ongoing class-action lawsuits against retailers for deceptive pricing tactics

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Excerpt from BuzzFeed News -- "'I don’t think that the lawsuits are frivolous at all,' Raghubir of NYU said. 'I believe they really put companies on watch. To say, "When you are advertising a regular sale price, we are watching. So be careful before you try, for lack of a better word, to trick us."'"

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Additional coverage appeared on Lifehacker and Refinery29.