Faculty News

Professor Robert Salomon discusses Starbucks' expansion strategy in China

Excerpt from the CNN-- "The decision to step back from those markets in Western Europe may have been driven by how competitive the market is there, said Robert Salomon, a professor of international management at NYU's Stern business school. 'It's very difficult for them to enter with a proposition to say "Hey, we're the espresso coffee company,"' he noted. But in China, Starbucks can set itself up as a coffee destination."

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