Professor Samuel Craig on NBC's investment in BuzzFeed
— August 18, 2015
Excerpt from The Boston Globe -- "'The basic dilemma is build or buy,' said C. Samuel Craig, director of the Entertainment, Media and Technology Initiative at New York University’s Stern School of Business. 'It’s very difficult for large companies to build internally because the corporate structure is risk-averse, and it’s hard to move quickly. If you see something out there that’s already working, the temptation is to buy or buy in.'"