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Professor Scott Galloway explains why cutting ties with the NRA is a smart move for brands

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Excerpt from NBC News -- "'The most valuable person in world of consumer business is an 18 year old. They have influence over what the rest of us believe is "cool" and have a lifetime of discretionary spending ahead of them,' Galloway told NBC News. 'Their recent galvanization against the issue has made the NRA very uncool and an easy target for firms wanting to say to the most important cohort "Hey, we get it, and are with you."'"

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