Faculty News

Professor Scott Galloway explains why more companies are adopting socially-conscious messaging in a story about Gillette's "We Believe" campaign

Excerpt from CNN -- "'The "woke' business strategy will be big theme in 2019, as that's where the money is,' Scott Galloway, founder of the business research firm Gartner L2 and a professor of marketing at New York University Stern School of Business, told CNN Business last week."

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