Faculty News

Professor Scott Galloway's views on the impact of Nike's "Just Do It" campaign are referenced

Excerpt from Fast Company -- "After an initial drop, Nike’s stock is on working its way back up. The emotional, knee-jerk reactions of many will subside, and overall the brand will be stronger for being on the right side of history. Besides, as NYU marketing professor Scott Galloway tweeted yesterday, the American market is less than half of the company’s overall revenues."

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