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Professor Tülin Erdem is interviewed about Bacardi's "Back to the Bar" in-person marketing initiative

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Excerpt from The New York Times -- "Tulin Erdem, chairwoman of the marketing department at New York University’s Stern School of Business, said the 'Back to the Bar' initiative created a 'nice experience for customers to see Bacardi employees, for community building, and for employees to see how customers relate to the brand.'"

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