Professor Tülin Erdem is quoted in a feature story on Black Friday
— November 22, 2018
Excerpt from the The New York Times -- "'The economic savings, feeling good about yourself having found a good deal, being a shrewd consumer,' she said, all add up to one key factor. Plus, because so many stores offer Black Friday sales, it’s easier to find discounts without having to search as hard as you might during the rest of the year. But, Dr. Erdem said, another reason Black Friday remains so popular is tradition."